May 11, 2015

Spring Monochromes | HOPE SS2015

When Swedish fashion brand HOPE opened it doors last year in Amsterdam I was invited to be at the opening along some of the best Dutch influencers and to be honest I couldn't be happier with the big warm Poppy coat in my wardrobe when travelling to Iceland in March this year. It happened to be the perfect coat to create the Scandinavian look I love so much and to stay really warm.

Hope stores are well known known for their white tiles and the use of metal and copper. You can see some pictures of the Amsterdam store here. The tile motive comes back beautifully in their latest campaign pictures both in the decor as in the new SS2015 collection with checkered blouses, scarfs, trousers and blazers.


While HOPE may be best known for their men and women's wear,  they also create Pillows made of leftover fabrics in quilted patch design. The project is called ”Mission Quilt” and is part of the Stay warm in your heart project, 10% of the profit from each sold case will be donated to Stockholm Stadsmission in Stockholm.  

1 comment:

Moniek van Stores Connect said...

No matter what, Scandinavian design is or top number 1. We love this Swedish brand HOPE. Next time when we are in Amsterdam we will surely visit the HOPE store.