When Swedish fashion brand HOPE opened it doors last year in Amsterdam I was invited to be at the opening along some of the best Dutch influencers and to be honest I couldn't be happier with the big warm Poppy coat in my wardrobe when travelling to Iceland in March this year. It happened to be the perfect coat to create the Scandinavian look I love so much and to stay really warm.
Hope stores are well known known for their white tiles and the use of metal and copper. You can see some pictures of the Amsterdam store here. The tile motive comes back beautifully in their latest campaign pictures both in the decor as in the new SS2015 collection with checkered blouses, scarfs, trousers and blazers.