September 26, 2016

New collection by Amsterdam based fashion brand AMATØR


I have always loved the name of the fashion brand Eline Starink started up, while working in the business environment, to celebrate individuality and bringing contrast to a world that is dominated by primarily black ensembles. Eline grew up in Norway and the name of her brand AMATØR is dedicated to her little brother Christian who is born with Down Syndrome.


Eline: "To the outside world he has his limitations, but in his own world, he has his own adventures to experience, things to love, games to play and lessons to learn. His determination is admirable and his optimism is something money could never buy. I can watch him drawing for hours. When we’re together we laugh at the funny faces we make and we laugh even harder at our clumsiness during walks around the lake. We’re not that different, we both have our imperfections and we both see the beauty in them. The beauty of being an AMATØR."

Part of the collection are the recognizable sweaters and t-shirts with the signature logo print, recently expanded with a soft sweater with DIRECTØR print and a short-sleeve T-shirt with "DIRECTOR" embroidery.  Shop the new collection online at AMATØR or at their first boutique at Runstraat 26 at the Nine streets area in Amsterdam. I made some pictures at the boutique but can't find them anymore, you can have a look at the store here though.




pictures by AMATØR

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