Meet Italian brands online in our Salone del Mobile Special | Milan Design week 2020



For a while we had our hopes up to fly to Milan for a postponed Salone del Mobile this week. The rest is old news … it just didn’t happen. One of the things I love most during Milan design week is discovering new and unknown brands. Milan Design week is a combination of work and pleasure with scrolling through the city with the little group of friends I share an apartment with for years and meeting designers and fellow friends from all over Europe and abroad. 

Last year I covered the exhibition of a Dutch brand at Masterly, The Dutch in Milan and had to skip my yearly day together with our international team at the actual Salone del Mobile. I regularly work on international fairs as a media journalist and for 2020 I was invited again to join and meet our different sponsors. 


The good news, despite the Salone not happening at all in 2020, which is very rare and never happened, DDN decided to launch a digital DDN Safari Fest. Between June 15-29, a group of 10 international bloggers will cover the brands we were supposed to meet at the Salone online! Where do they find inspiration, moodboards, the process and different new collections as well from ‘The Salone’ as ‘Eurocucina’.



Starting today with Holly Becker from Decor8, we hope to introduce all the excellent participating Italian brands to you, many of which were also unknown to me, by showing our personal highlights! By following along each day you will get to know the brands and the different collections.My turn will be Thursday June 18 and I hope you will join me on my Instagram that day for a virtual tour and lets hope to see each other in real life again in 2021.

16th June, Niki Brantmark My Scandinavian home
17th June, Agata Dimmich Passionshake
18th June, Desiree Groenendal Vosgesparis
19th June, Igor Josifovic Happy Interior blog
22nd June, Ula Michalak Interiorsdesignblog
23rd June, Roberta Mutti DDN blog
24th June, Ingrid Opstad That Scandinavian feeling
25th June, Helen Powell Designhunter
26th June, Elisabetta Rizzato Italianbark
29th June, Iko In Creativehomex

This post is written in collaboration with DDN Magazine
Pictures courtesy the different brands mentioned