April 19, 2014

Fuori Mercato | Salone del mobile 2014

I had the most wonderful week in Milan. And those who follow me on Instagram might have seen the amazing area |have a look| I stayed together with a friend. A former industrial area beautiful renovated into loft apartments and creative spaces at Via Savona 97 right in the middle of hot and happening zona Tortona. With beautiful exhibitions, party's |thank you NLXL for the great night!| and the studio of Paola Navone on walking distance.



When not being in town and walking for hours, 8-10 hours were no exception, to see as much as possible from Milan designweek we stayed at home where our friends of Zooilab organised Fuori Mercato 2014 an exhibition and event with the objective to encourage and sustain young designers. In two different area's Italian, Dutch, Korean and other designers showcased their work. there were lectures and workshops and we ended Milan design week with a great party to close the event with a DJ Set.  


I love to show you a collection of the work that was showcased and will upload many more pictures to my pinterest (later)  for now & facebook albums.


30/70 is the relation between solid and air volume of autoclaved aerated concrete (AAC), a lightweight, precast building material that simultaneously provides structure, insulation, and fire- and mold-resistance. 30/70 is a pendant lamp from a solid concrete block by Italian Graffe 


The imagery of the brand of Adriana Morandi and varied, Gothic, austere, fragile, poetic, dark .... But infinitely feminine ....the constant search for a balance of non-natural things. I loved her dark presentation with the dress hanging from the ceiling. Her clothes can be found in shops in Milan, Tokyo, Beverly Hills and Amsterdam. visit her website at Adriana Morandi


Thanks to Mindert & Lucia for their hospitality, the great Fuori Mercato event and finding us an amazing place to sleep and ofcourse my friend and design buddy Muriel for the laughs and the company and not to forget reading maps! & all the creatives of Via Savona 97
find all pictures of the Fuori Mercato exhibition in my facebook album for now and later on at Pinterest




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