Milan Design week is over… can we do it all over again? What a fantastic six days of design inspiration I had together with my yearly Milano mates. I found so many great new brands and designers to write about, and as Milan is the place to network I also had some meetings together with our w/ Style agency. One thing remains the same year after year though, it is always hard to select the best pictures and decide what to write about on the blog.
Every Salone is different and has some favourites that stand out, Milan 2018 was certainly no exception! Like every year I will share my personal favourite exhibitions and installations, next to some impressions of what was going in town. I have also planned a report of a tour I had along some of the most prestigious Italian brands with DDN Magazine.
Let’s kick off with one of the installations that ended up in my personal top 5 of this years Fuorisalone. ‘Club Unseen‘, the new project created for the 2018 Salone del Mobile by the creative directors of Studiopepe, Arianna Lelli Mami and Chiara Di Pinto, together with their team of architects and interior designers.
For those who, like me, love the beauty of imperfect raw concrete combined with design by likes as Pulpo, Saba, CC Tapis, &Tradition, Agape, Co van der Horst, the perfect hideaway from the busy streets. These hidden gems is what makes Milan Design week worth to go for me year after year.
“The secret club represents the quiet that gives space to creativity: a place with a relaxed and casual atmosphere, in which an innovative interpretation of hospitality emerges clearly to the senses and to the heart. In the setting of a former warehouse of the late nineteenth century, in which the ceiling finishes and some industrial wall elements have been preserved, an exciting and surprising artistic storytelling comes to life between original design products crafted by Studiopepe, specifically created cocktails and corners dedicated to casual relax, animated by unpredictable musical performances. A sophisticated dialogue between opposites that captures the best of the real world and evolves it into an evocative post-digital experience”
For more info on the projects and the different collaborating brands visit Club Unseen