June 30, 2020

A new showroom for Danish lighting brand Anour


In my previous post I wrote how I love brands create a space where work and showroom go hand in hand. Danish lighting brand Anour goes even a step further in their all new showroom where next to office and showroom even the production is under the same roof, giving the opportunity to visitors to get a holistic experience of Anour. Located just outside Copenhagen in a 300m2 warehouse from 1970, straight lines, cracked flooring, brutalist architecture influence and "desaturated tones", form the setting to complement the different metal finishes of the products.  

"A creative space to experiment and test new products and constellations" says founder and architect, Arash Nourinejad. "A lot of planning went into the renovation of the building to make it suitable for our purpose. Basically, we had to tear down 70% of all the walls and redesign the entire layout. My architectural background was helpful, and I got to realize an ambitious remodelling." 

I have been following the brand for several years and admiring their work at the different trade fairs. The label stands for the highest level of craftsmanship and continuing in the footsteps of Danish design traditions. Each piece is made with a focus on sustainability in design, production, and technology. Individually tailored for each customer, and I am happy to tell you the team is making a lamp to finish off my own kitchen at the moment and I can't wait to show it to you! 


Photography Jeppe Sørensen