June 24, 2020

Blomus 2020 collection | w/ Style Photoshoot


Living in two different cities in a lockdown situation, it took some time to be able to do what I love most… styling and photographing for w/ Style. As soon as it was possible again, we teamed up to work with the new 2020 collection of blomus. After shooting a previous collection in the Amsterdam apartment, see here, we love following the German family-owned brand. Their minimalist, and functional design perfectly fit our aesthetics and we love how the brand sticks to their belief in honesty of materials and the purity of shape. 

blomus 2020 collection 
The 2020 collection is of course much larger than the few items I can show in one blogpost but I love to give you a sneak peek. More images can also be found on my Instagram highlight and in this Pinterest album. 

Additionally this season marks the introduction of products by talented young international designers lending their imagination, dedication, and unique sense of shape to the aesthetic world of blomus. Find their collection and story here: Behind the scene - from a design perspective 


blomus 2020 collection

2020 Blomus collection by w/ Style

When choosing the items for our shoot and with a dark kitchen as a backdrop in mind, the ceramic SABLO tableware line, designed by Frederike Martens, immediately caught my eye. It takes its inspiration from natural materials – sand, clay and water. Soft shapes and round edges. A few subtle colour variations give the collection a crafty feel which I personally really love. 



The 2020 Blomus collection includes a lot of new products for the kitchen and table, including everything for a good glass of wine or a cocktail, and beautiful table textile, runners and napkins in natural colours as well as more earthy. I am a fan for years of their table textile made out of super soft linen.

We collected our favourites in the cabinet below, where you can also see different bowls from the REO collection in combination with Sablo plates in different sizes, including a larger bowl. Both collection offers a wide range of coordinated sizes while REO is also available in different colours for mixing and matching in the kitchen or anywhere else at home. 




2020 Blomus collection by w/ Style

Subtle colours also in SALTI, the Salt- & Peppermill here pictured in the Colour Nomad - Moonbeam a colour that perfectly fit my favourite mushrooms don't you think. We choose the REO storage tray, made of powder-coated steel in the colour “Rustic Brown”.


Blomus 2020 collection | w/ Style Photoshoot

New also is the AROUND studio stool, available in warm sand beige and in two different grey's, is reminiscent of the classic piece of furniture from old factory halls. The combination of solid wood and solid steel accentuate its authentic industrial style. The height can be continuously adjusted to different purposes. We loved to see the 2020 collection with our own eyes. Be sure to check out the new collection at Blomus 

Blomus 2020 collection | w/ Style Photoshoot

This post is written in collaboration with Blomus | Pictures © w/ Style | Concept w/ Style | Photography Wen van Woudenberg | Styling Desiree Groenendal