Female Design Futures | White Label Project & Studio Sana Benzaitar | Paris Design Week 2026

During Paris Design Week, White Label Project presented ‘Female Design Futures’ at CØR Studio in the Marais. The exhibition brought together the work of six female designers from Morocco, Guatemala, South Africa, Australia and Singapore. The space itself is already beautiful and was filled with furniture, textiles, ceramics, perfume and various objects. It brought contemporary design together with traditional techniques and materials from different parts of the world. The designers featured were Cálamo, Gozdava 1590, Lisa Lapointe, Studio Kallang, Studio Sana Benzaitar and TheUrbanative.

White Label Project

White Label Project is a concept store, community and service platform for impact-led design brands and artists from around the world. Founded by Ann-Kathrin Zotz and Caroline Foerster in 2019, the project aims to empower women through e-commerce and challenge unsustainable trade practices such as white labelling.

The store offers fashion, art and interior design from more than 40 brands and artists, from Bogotá and Mexico City to Nairobi, Cape Town and Mumbai. White Label Project works with contemporary design entrepreneurs who aim to preserve artisanal traditions by bringing them into a modern design context.

They focus on creating stable incomes for the craftspeople behind the products, while working with natural fibres and sustainable materials. The project also aims to increase local incomes through brand building and direct to consumer sales, while challenging practices in the fashion and design industries that exploit people, nature, culture and traditions.

Studio Sana Benzaitar

The woven rugs by Studio Sana Benzaitar, in particular, looked beautiful against the grey walls, and it was such a pleasure to meet Raja in person. Based in Marrakesh, Studio Sana Benzaitar is a Moroccan rug brand founded by Sana Benzaitar and run by her sister, Raja. With an entirely female workforce, their luxurious yet simple Ben Mrirt rugs are knotted by families of weavers across the Middle Atlas Mountains using locally sourced wool and traditional vegetable dyes. The studio is committed to ethical production and honoring the artistry of this Amazigh (Berber) craft.

As the daughters of a renowned rug merchant, Sana and Raja Benzaitar grew up surrounded by the rug trade in Marrakesh. Sana was inspired by the Amazigh artisans she encountered and founded Studio Sana Benzaitar with the hope of bringing more women into the trade. The studio is now run by her sister Raja, who took over after her sister’s passing. Raja, a trained civil engineer herself, has also immersed herself in interior design, focusing on the longevity and sustainability of the studio.

More details on the other designers presented at Female Design Futures on White Label Project’s website.

This article is part of The Collectible Edit

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