After being asked by IMM to design and style my own booth during the event in January things have been quite hectic, I think you can imagine that if you are given cart blanche and over 1300 brands to choose from it takes some time to land and understand what direction, and reaction you want to go for. Grown up with a brother who is a stand builder and playing in his workplace with maquettes as a kid didn't make me a professional interior designer or stand builder either.
Luckily I did developed some spatial awareness because when working on a project like this you not only need to be able to visualize a space but also be really flexible, as in this stage things can change the minute you designed them, but so far the team I am working with is great and as far as I can see from the pictures there will be lots of daylight in my booth and that's always a good thing!
I strongly believe that you should only surround yourself with the things you really love and that reflect your personality. The booth I designed is an example of how I love to live, and like at my own home I created an open space where flexibility is key and I can choose to either sit or eat outside, at the table or hang on the couch with my laptop to work or watch a movie.
The furniture, and I am still waiting response for some amazing brands! shows a combination of roughness and style in muted colours from different brands. At my blog I just only share what I really love and this booth will be exactly the same, hence I have been asked to do so.... are you coming to IMM in January?
Purchase your ticket here and use the promocode: 2017imm+lk for a special offer. Enjoy and see you in Cologne!