April 26, 2019

Mosa at Masterly Milano | w/ Style


Hope you enjoyed my previous stories about Milan Design week, there is a lot more to come as I enjoyed a good seven days in Milan this year. Like most years I shared an apartment with Iris and Wen and we had a fantastic week in our favourite area which was a great starting point for most exhibitions and area's we wanted to visit.

This year I did not work on the actual fair, as I mostly do every year for a day, collaborationg for an Italian magazine, together with a group of friends. This year I sticked to the Dutch and got the opportunity to work with Wen and our w/ Style agency together with Mosa, you might have seen our Instagram Stories over the last weeks. The Dutch tiles manufacturer returned to Milan this year with their installation ‘Reflections’ to be part of ‘Masterly - the Dutch in Milano', a major and well known event during Milan Design week.



Every year the Dutch change 'Palazzo Francesco Turati', located in the upcoming art and design district 5vie, into a Dutch Pavilion where some of the Netherlands best designers, company's and young talents present their work. While the court yard is turned into a colourful flower bed of 15.000 tulips that are hand out to the inhabitants of Milan on the last day of the exhibition.

Drawing on Dutch culture and tradition, this year's Dutch Pavilion in Milan is aligned with this year’s celebrations around a key anniversary linked to iconic painter Rembrandt van Rijn - 2019 is ‘Rembrandt Year’ in the Netherlands, marking 350 years from the great master’s death. The Dutch Pavilion features a carefully selected constellation of the Dutch craft, design, and art professionals, touching upon themes inspired by Rembrandt’s legacy.



'Reflections' | Mosa at Masterly
Mosa took the visitors on a journey through space and time with ‘Reflections’ Their installation, used mirrors as a reference to Rembrandt’s famous self-portraits, in combination with Terra Tones floor tiles and the elements of light and perspective.

Sharpness and elegance defines Mosa ceramics and this was clearly translated through a calming, modern exhibition with a strong theoretical base. A beautiful minimalistic room with tactile ceramic surfaces featured warm colours and an easily legible, minimalist design that kept the overall aesthetic clean and sophisticated.

In Milan Mosa introduced three new warm colours to the Terra Tones collection. Mosa scenes floor and wand tiles were used in combination with the portrait of Rembrandt at the entrance of the room, the tiles are available in eight colour groups, in four different nuances and textures for a perfect mix and match.

blocks in Murals Fuse




Mosa w/ Style
We always love to add a personal touch to each w/ Style collaboration by using the clients products and giving it our own twist. For this we styled some stills with a mix of tiles from the Mosa scenes collection and a beautiful Rembrandt self portrait. By creating a table setting, using dark colours, glass and linen, we gave our own take on the Rembrandt theme.




Written in collaboration with Mosa

All pictures © w/ Style | Photography Wen van Woudenberg

with thanks to Emma B. & Studio Ro Smit