Earlier this month I visited the IKEA Press event where not only the new catalogus was presented but also the new collaborations between IKEA and different designers and brands. Some time ago I already showed you the collaboration between Fashion designer Chris Stamp and IKEA : A new IKEA collection by fashion designer Chris Stamp | SPÄNST I decided to show the pictures I made at the press event as well as I thought it was a great presentation.
‘Add space to your life’, if translated well, is the theme of the new catalogue where IKEA puts the living room in the spotlight and offers inspiration and solutions to get more out of this space. In addition new design collections in collaboration with established designers were presented in the industrial building, it was a pleasure to see them so well styled in this beautiful setup.
Expect a new collaboration with Danish HAY called YPPERLIG, available from October 2017, giving you the real HAY feeling for affordable IKEA prices. From Februari 2018 you can expect to see INDUSTRIELL in stores, the collaboration with Dutch designer Piet Hein Eek. More pictures of the event on my facebook page!