Brutalist design | Trend podia at ShowUp

Last weekend I visited ShowUp, the Dutch trade show for Home & gift, I arrived early which gave me time to look around, listen to some talks, catch up and connect with some brands, and have a drink with friends, I showed my most of what I loved on Instagram stories. One of my favourite things at ShowUp is the always beautiful and inspiring Trendpodia by Jantine Benschop & Jan Agelink




This year we saw four trends: craft techniques that were translated into fairytale-like design in the theme ‘New Mythology’. “Democratic by Design” invited everyone to be a designer, while the romantic, futuristic theme ‘Regenerate’ takes us into the future. My favourite theme obviously was ‘Brutalist’ showing us the wild and raw side of natural design.

‘Brutalist’ showcased  some familiar pieces I talked about on the blog before, favourite vases by Floris Wubbe, first discovered in 2014, see here Enlightened Design and also earlier this year when I showed you the amazing pedestals he made for Isabel Marant. Lamps ‘Roest’ by van Joost for Karven we used in a production for vtwonen: Styling van Joost | Bend the norm after discovering his work in Milan some years ago.  

A large tree connected the dark and light side of the Brutalist theme, at this side the real eye catcher was the work of Mrs. Novo. I discovered her work earlier last month during an open house of Dutch artist Lolo Loren on Ibiza, check out Stellar Ibiza if you love these and live on Ibiza! 

Mrs. Novo booth at ShowUp.
  New Mythology theme with BLISS rug by Mae Engelgeer for CC Tapis 

Democratic by design theme
the futuristic Regenerate theme

Pictures © vosgesparis