Gypsum concrete tiles at Agape | Milan design week 2022

Whenever visiting the Brera district during Milan Design Week the first street we mostly explore is Via Statuto. Where at number 12 Agape is located, a real must see and one-of-a-kind project!

Artistic director Camilla Benedini and operational managers Zenucchi Design Code have created a synthesis between a furniture store, a design studio and the Milanese headquarters of some of the leading brands in contemporary design. This iconic locale offers everything necessary for an interior design project, as each partner company sets up their own display area as part of a harmonious aesthetic whole.


The store is still on my mind as I was really impressed by its beauty and the different materials presented by the several brands. Gypsum presented their new concrete tiles collection ‘Cameo‘ designed by Marco Merendi & Diego Vencato. But also previous collections of the brand really caught my eye. With ‘Minimum’, its first collection of three-dimensional concrete tiles, being my absolute favorite, I wouldn’t mind renovating my bathroom with this collection!



Minimum by Gypsum

Minimum is the first collection of three-dimensional concrete tiles made by Gypsum. Minimal Art, meant as a reduction to elementary geometric structures both in the artistic field and – in a broader sense – in the architectural field, is the expressive language that has guided this project.

Marco Merendi & Diego Vencato: ‘We carried out a research by subtraction, focused on light, form and volume, on the rhythmic repetition of solids and voids, to create something primitive and, at the same time, exciting. The technique of working with cement has allowed us to obtain geometries that are difficult to achieve with other materials. Minimum is a collection resistant to dirt and suitable for both indoor and outdoor use.’


Cameo by Gypsum

The wall with the green tiles from the ‘Cameo’ collection attracted a lot of interest, not the best picture but with the many visitors it is sometimes hard to catch things from the right angle besides that shooting in showrooms like this, where there are a lot of light spots and people are not the best places to photograph anyway.

Gypsum concrete has a special feature: it is perceived as a soft, rich and velvet-like material.
Geometry, texture and colour of this new collection are perfectly combined together to enhance this ensemble of visual and tactile sensations. Cameo is a celebration of Gypsum’s high performance concrete, which not only has significant technical characteristics, but also subtle and delicate qualities capable of involving more than one sensory aspects of the observer.

The name of the project refers to the finely crafted gems used since ancient times: the three-dimensional elements, thanks to the different ways in which they are struck by light, create chiaroscuro effects that enrich the environment.The collection, available in 4 colours, can be used on walls and floors, both indoors and outdoors.
*text Gypsum



Gypsum was born in the ’70s, under the impulse of passion for plaster decorations. With over 40 years of experience in the construction industry, Gypsum manufacturers plaster, laminated polystyrene and high performance concrete products to create indoor and outdoor architectural and industrial design elements.

The company developed a very flexible production cycle that focuses on the construction of unique custom made pieces, and, at the same time, guarantees the quality of serialized industrial products.


Images by Gypsum / vosgesparis