FRAMA x Stone Island at the New York Soho Flagshipstore

FRAMA has partnered with Stone Island to create a new space within Stone Island’s NYC Soho
Flagship store, designed for product exploration, private appointments, and community. Two pieces, the Symmetry Couch and Frame Room Divider, emerge as one-of-a-kind collaborative items. Other aluminium and steel furniture pieces of the Symmetry collection are included in the space.

Stone Island is a global leader of product design and garment innovation. Founded in Italy in 1982, it has consistently pushed fabric technology and experimentation, particularly focusing on functionality and utilitarianism. Design is driven by purpose, resulting in an immediately recognisable signature of cut, form, materiality and colour.



 

Symmetry Couch and Frame Room Divider

Within FRAMA’s curated furniture collection, two pieces, the Symmetry Couch and Frame
Room Divider, emerge as one-of-a-kind collaborative items. These pieces showcase the
convergence of iconic Stone Island fabrics and FRAMA’s timeless furniture in a natural
partnership.

The Symmetry Couch and Frame Room Divider have been remade to feature Stone Island’s
technical fabrics, known for industry-leading material and production techniques.
The collaboration sits at the intersection of two industries—Stone Island’s expertise in
pioneering wearable fibers and fabrics, and FRAMA’s commitment to timeless, functional
furniture design.

 

Images shot at the NY Flagshipstore by Teodora Kolchacova