Flexform MOOD Store & Collection by Stefano Gaggero | Milan Design Week 2019

My friendship with Italian designer and art director of Flexform Mood, Stefano Gaggero goes way back, and to be honest I can’t even remember where and how we first got in touch. We talk a lot online and we used to meet up every year in September for a coffee at the cafe in front of Gare du Nord to take the train together to Maison et Objet.

During Milan design week there was always a moment we met for a lunch, dinner or coffee. This year for the first time we didn’t got the chance to meet as the first Flexform Mood flagship store in Italy, curated by Stefano opened during Milan Design Week and he was busy running between the store and the fair. Located at Corso Monforte the new store is close to many big name-brand furniture and lighting showrooms like Flos and de Padova. I love this area where also since a few years COS can be found during Milan design week and we love having a break at Villa Necchi when in the neighbourhood. 


Curated by Stefano, who is the art director of the Mood brand since 2017, the interior design creates a discreet, almost austere backdrop for the most exemplary products from the Flexform Mood collection. Elegant, Asian-inspired movable theatrical partitions punctuate the showroom, carving out cozy, sophisticated spaces, whose dimensions can be varied at will, resulting in an exceptionally dynamic architectural setting that can be easily modified, based on the demands of staging.

Soft, diffused light illuminates a series of rooms where some of the most fascinating products in the Flexform Mood collection are displayed. Skillfully arranged to form a charming ensemble are the Lucien sofa, designed by Gaggero himself; the Alfred and Barret sofas and Dragonfly bed, designed by Roberto Lazzeroni; and the Benjamin desk by Samuel Accoceberry.


Pictures by Claudio Tajoli for Flexform | Last picture of Sofa ‘Lucien’ by me