The Nieuw apartment in Amsterdam by Jurjen van Hulzen

I received a new project in my mailbox the other day, located in my hometown Amsterdam: The Nieuw Apartment.  A beautiful city apartment in the heart of Amsterdam, on one of my most loved  canals the Prinsengracht. Designed by and for design lovers offering its visitors to relax and disconnect while being in the heart of town.

With the city being quiet as never before during the lockdown state we are slowly coming out, my hometown showed itself in all its glory, as I remember it from a long time ago. Born and raised in the city it still makes me so happy and proud to live in Amsterdam, which is for me the most beautiful town on earth with its amazing buildings with their unique ambiance along the canals.


The Apartment is located in one of Canal houses and the design of the apartment expresses itself through a mix out of nordic archetypical simplicity and Parisian elegance. The warm grey painted walls contribute together with the dark treated wooden floor to the unique ambiance of the space. Bringing together natural materials, design classics combined with matching furniture, fine finishes and well chosen colours the apartment turns into a contemporary and at the same time timeless residence.


The apartment contains around 70 sqm and includes a wide living room in the front with large steel windows overlooking the canal, offering great views, much daylight and the sunset behind the opposite canal houses. A large master bedroom with access to the balcony. A big bathroom with industrial finishes including shower and bathtub by Not Only White. The kitchen which is connected to the balcony where its inhabitants can enjoy their morning coffee and an office space which can be optionally used as a second bedroom.
To finish off the design The Nieuw collaborated with the interior design studio ‘Ibiza Interiors’ from Ibiza and their partner store ‘The Modern‘ in Amsterdam which introduced an interesting selection of furniture brands in the project. No coincidence I visited and worked with several off the brands used in the apartment where a mix of design classics from brands such as Carl Hansen, Fredericia, Gervasoni and DCW and conceptual furniture brands like Frama, Menu, Heerenhuis, Fermob and Ay Illuminate. As well as Nani Marquina, TineK, Serax, Market, and Marie Stella Maris.Behind the Nieuw stands the interior architect and creative entrepreneur Jurjen van Hulzen who lives with his wife Selina and their three children in Ibiza, after moving from Amsterdam five years ago. He works internationally on various projects and develops spatial concepts for retail, hospitality and private residences. The Nieuw Apartment is created as a showcase project as well as a rental apartment and one of the first projects of a new concept, a holistic design of a rental residence for design lovers. An opportunity to experience interior design and architecture while visiting new places around the world.



Designed by Jurjen van Hulzen of the Nieuw and Ibiza Interiors | Photography by Ariadna Puigdomenech